Brand Authority & Credibility is a measure of how believable and trustworthy your marketing is perceived to be.
You can communicate credibility by including security badges, rating, reviews, and testimonials on your website or landing page.
Establishing Brand Authority is even more difficult for business newcomers or business start-ups because there is a lot of work to be done.
Aside from that, you need to continually nourish it so as to be able to maintain that credibility that you have built up for your business.
Credibility is the heart of every business. Even though you offer quality products or services, if your customers perceive your company as incapable of delivering such level of quality, then it would be of no use.
It would not be able to confirm your business as a reliable choice among several possible competing choices in the market. To produce brand credibility or brand authority and credibility, you need to meet the following categories:
Non-verbal such as your logo or image, Verbal efforts through branding, marketing or advertising, Mission, and Vision of the business to exemplify your organization’s values, and internal operations that are crucial in delivering your promises to the customer.
Following are tips on how you can build authority and credibility towards success, through Customer Perceptions:
You establish this initially by doing business that satisfies your customer. When you make advertisement claims about your product or service, you need to meet or exceed their expectation standards to be able to build that positive perception about your company.
First impressions always last, so you need to make a good first impression if you want to increase market share. Regardless of what product or service you are offering, you must demonstrate your expertise in that given field.
Show data and statistics that serve as proof of what your company is capable of delivering. That is why most companies or websites advertise with testimonials to prove the results of using their product. When consumers see actual results, it extends from your products to your overall company image.
Consistency is establishing credibility is not a one-time process. Instead, you must also work on maintaining and enhancing it. After all, one mistake could easily trump the reputation you have built. Consistency then becomes of utmost importance in your business.
It must be aligned with all processes involved in your business operations, from advertising to the marketing, and production.
If you want to attain a certain level of standard, it must be true for all levels of business operation since this will serve to back up your integrity. Learn to follow the essentials of building and establishing brand credibility for it is one important aspect in achieving longevity.
Brand credibility tactics yield several important business benefits including, Shortens sales cycles, Fosters positive word-of-mouth and online recommendations.
It also grows web traffic and generates leads, Increases brand awareness among key audiences, Aids in the recruiting process, Generates media, analyst and blogger interest.
It positions your company as a thought leader in your space.
In today’s hypercompetitive, always-on corporate environment, you depend on brand credibility tactics to reach and influence your target markets. These tactics help disseminate your key messages across channels and motivate your customers to purchase and engage
with your brand.
Generate leads that actually convert into business – faster. Build credibility by targeted & platform-specific content strategy, Reduce your sales cycles by engaging with your target customers, and building relations with the decision-makers.