What is Employer Branding?

Employer Branding is the branding done by companies to attract new talents to their organisation.

It is a perception of a company in front of their potential candidates. If the perception of the company is great, then it becomes easy for employers to convince the candidates to join their company.

Why you should be focusing on Employer Branding?

  • Major Changes in Human Behavior: The internet and social media have made a lot of changes in human behavior and as well as in the market..

  • Options in the market:There are many companies available in the market now. Why someone should be joining you?

  • Social Pressure: People are connected with their friend and they can see what their friends are doing in their offices. Meaning…. you’re not just competing companies in your industry. You’re competing with every company present in the market.

Why Employer Branding Matters?

Candidate research the company they're interested in!
Employer grow their brand through social media
People look at reviews before making they make career decision

Social Media has changed the way we make decisions!

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