LinkedIn is one of the most popular social networks in the world. If you could rank it by the amount of business that has been generated. It would undoubtedly be at the top. LinkedIn is the one platform that people use while thinking about their business and to network with other professionals. It’s available for lead generation and career purposes, unlike Twitter and Facebook, which are more ‘social’ and less ‘network’. LinkedIn also helps entrepreneurs “How to Generate Leads for Business on LinkedIn?”
As a business owner, LinkedIn should be a priority for you and your marketing team. It has the potential to bring in a considerable number of leads. It can also bring you other opportunities like referral partners, joint ventures, speaking engagements, or only better professional awareness. Unfortunately, very few people understand how to use LinkedIn for lead generation, let alone for gaining brand awareness.
Here’s how you can generate leads for business on LinkedIn without wasting your time:
1. Cold Connect to Generate Leads for Business on LinkedIn
The most common tactic for using LinkedIn for lead generation is to connect with people through the search function. Using LinkedIn, you can search for people who are likely to be your customers. They work in your target industry, they are the senior management, and they have many connections.
While cold connecting is going to have a low conversion rate, the same with cold calling, it’s still a useful tactic. It can be incredibly profitable once it is scaled. Some of the most prominent corporations in the world use cold calling and emailing as a sales generation tactic because it works.
When you connect with people without being introduced or first warming up the lead. You are going to have to work hard to convert them into paying customers. With this in mind, one common approach is to engage in light conversation and perhaps even meet the person before trying to sell to them.
2. Warm Connect to Generate Leads for Business on LinkedIn
While cold connecting is perfect for those that don’t have connections yet on LinkedIn, the ideal method for connecting with people is an introduction. These so-called ‘warm’ contacts are more likely to convert because they have been recommended or introduced by somebody that they trust, and this social validation goes a long way.
As often as you can, you should reach out to your mutual connections and ask for an introduction. To make it as easy as possible for your colleagues, you can send them a shortlist of links you want to connect with them. Also, a quick paragraph that they can copy and paste to these people.
By doing this, you drastically decrease the effort required by your colleagues. This should make it more likely that they will follow through. Putting your time upfront to do this is worth it because the benefit of an introduction is vast when compared to a cold connection.
3. Reconnect to Generate Leads for Business on LinkedIn
Tending to exist contacts can be as big as the previous two options combined. Existing links that you already have can be massive in creating LinkedIn work for you. Let people know that you’re rooting for them – or that you’re available just by being friendly and perhaps asking them if they’d like to go out to lunch. LinkedIn + being open to bring people out to lunch is probably the most no pressure, but an effective way to drive awareness of what you’re doing. If they aren’t direct prospects, they still might be great referral partners (formally or informally).
4. Participate in Discussion Groups
As well as connecting with people directly, you should also consider workgroup discussions to get your name out there. People often click on the names of those who are engaging in conversations to find out more about them, and this allows you to spread brand awareness.
Joining as many different active groups related to your business gives you more opportunities to engage in discussions and get your name out there. But rather than doing what most people do and leaving short and pointless comments, you should try your best to leave an insightful comment that adds value to the discussion.
Not only is this going to make it more likely that people will visit your profile. But it will also encourage others to reply to you, fueling more conversation and engaging your comment to the top of the list.
5. Post Updates and Share Content
The users who get the most attention and can, therefore, acquire the most leads are those that go viral on the platform. If you are new to LinkedIn, you might not be aware, but just as with Twitter and Facebook, individual posts will go viral. Those users will experience a massive surge in the number of leads that they get.
Similarly to Facebook, LinkedIn permits you to post status updates and to distribute content with other users on the platform. Your connections will then see your posts; they can like them and even share the post with their contacts. You are going to get more awareness if your links can like and share your content with theirs.
LinkedIn vitality is always to post content straightaway on the platform rather than sharing links to other websites. For virality and awareness, they seem to get priority to content on their site instead of linked videos or websites.
The logic behind this is likely that it keeps users on LinkedIn and therefore, will boost revenue for Microsoft. The articles you post directly on the platform get featured on your bio and do better on LinkedIn’s algorithm. Consider posting your best content directly on the platform, and think about the idea people use LinkedIn, compared to how they might use your blog.
Rather than focusing on ‘the event’ or making a big splash once on your LinkedIn, find ways to create healthy habits around marketing yourself on LinkedIn. It’s a very personal platform (like most social media platforms), so be a person, first and foremost. Don’t hide behind a CEO title, or your company. The most successful examples of LinkedIn marketing include making yourself and your company more approachable, and less formal. While providing inspiration and value.