LinkedIn is a valuable tool for making initial contact with prospects, it can be hard to make sure what you are doing is worthwhile sometimes. One of LinkedIn’s more recent features is a ranking system, which lets you see where you rank for profile views amongst your associations. As creating some competition and drive influence to use LinkedIn to rank Profile Views on LinkedIn.
I have improved my personal ranking by 25%. If you don’t know how to get the best out of LinkedIn and don’t want to pay for premium, this is how I did it for free as well as you can too.
Find out how you rank on LinkedIn
Let’s take a look at how you’re currently ranking?
1. Log in to your LinkedIn account.
2. Hover over ‘Profiles’
3. Click ‘Who’s Viewed Your Profile’.
From that page click on the ’How you rank for profile views’ tab at the head of the page. Or if you are feeling really lazy. If you have an available LinkedIn account, you only have to see the top 10 ranking people, and where you are? If you have a Premium account, then you will be able to see everything. Now you know how your ranking, let’s look at some ways to increase your LinkedIn ranking.
Regular content is key on LinkedIn’s feed only allows a small portion of your updates to be seen, around 20% supposedly. The less you post, the less your connections see. The less your contacts see, the less they will be inclined to click on your profile. Posting as much as relevant and informative posts that make you a worthy connection.
Scheduling updates means regular content that can be planned in advance. If you don’t have the opportunity to log in everyday you can spend a small amount of time planning ahead, which saves a lot of time and hassle.
Re-connect with old connections
This isn’t quite the same as reconnecting with old friends on Facebook. With LinkedIn finding people you have previously working with, may be able to work together collaboratively now. Taking a look at their profile will probably mean they look back at your profile anyway.
Being able to see from their profile if you are in an industry that is relevant to them now. Or even just that they have posted some great articles, or landed a new role is a great reason to reconnect. Other benefits could include a prospect opportunity, a referral, or just a nice catch-up.
Welcome new connections
The main purpose of LinkedIn. To connect and work with others. But a lot of us are guilty of not really utilizing this to the full. Or perhaps utilizing this too much, and adding anyone and everyone. New connections should be someone you know really. Continuing networking you have started in the real world, either face to face or over the phone. Make the jump to connect with them, and actually make conversation.
Again, the more people’s profiles you look at to ensure you know them, the more likely you are to receive a click back. Which in turn increases your ranking. So don’t be scared to properly view someone profile before you connect with them. And always view as you, not as an anonymous viewer. Nobody appreciates it, and it will not help your ranking in the slightest.
Follow up from events
If you have attended an event, this is a brilliant opportunity to work with on social media in general. But especially LinkedIn. Connect with and message those you met, or find the people they referred you to. Find those who posted about the event, or perhaps you saw their name in the networking or event list, but you didn’t get a chance to meet.
You have a great opportunity to rapidly increase your rankings in quick time due to the urgency of an event. Everyone will posts photos or register their attendance online, or will have a flurry of new connections. Get commenting, visiting profiles, and above all connecting with others to boost your ranking.
Interact with relevant posts
You don’t necessarily just need an event to comment on posts. There are a huge amount of opportunities for LinkedIn to interact with others. Congratulate connections on new roles as well as work anniversaries. Congratulate that team who have posted that they are having a great week. Refer to others if you see a post asking for help, and you know just the guy. If you read pulse articles, take the time to write what you thought.
You never know how many other people may agree with your point of view and want to connect. Or if you find a certain person’s posts are always valuable, ask to connect yourself. If they have influence, then they may influence your ranking too. If you want people to notice you, and visit your profile to increase your ranking on LinkedIn, then you need to take the time to interact.
Talk/connect to those who view your profile
What an opportunity to network! If you have a free LinkedIn account, so you can see the five most recent people view your profile in the past 90 days. If you have LinkedIn Premium, you can see everyone who has viewed your profile in the last 90 days, unless they’ve chosen to turn that function off on their account. Which as we’ve said is not an ideal move when trying to rank. Follow up with those who look at your profile and see if there is anything you can help them with.
Even if it was an accidental visit, it shows you are proactive and, once again, begins the conversation between you and a potential prospect. It also means they will probably view your profile once more. To remind themselves of who you are, and why they visited. More visits mean better ranking if it’s also a potential lead that’s even better.
Update your profile
Keeping your profile up to date means that your profile can provide viewers with relevant and current information about what you do and for whome, you work. It means that others will be curious to check out your profile and wants to see your updates, so more visits to your profile mean more rankings.
However, don’t take advantage of this tactic too much. If it appears you are updating your content every day, then others may not feel as inclined to click on it, rendering it worthless for improving your ranking.
Publishing articles is a relatively new feature for those who have basic profiles, and it is a brilliant opportunity. Publishing articles means you can attract people who may not normally see your profile. Through searches on LinkedIn’s Pulse feature as well as others sharing your article.
Having a wider network of people viewing your work will encourage them to view your profile too, so they even may connect. This is a huge opportunity to improve your ranking, as well as your connections too.
How to publish LinkedIn articles
Go to your LinkedIn home then click ‘Publish a post’ near the top of the page. This will bring up a new page where you can write your headline, write your article, and upload an image. Keep your headline around 46 characters long, as it will get cut off in the sidebar if it is any longer. LinkedIn also recommends your image size is 700 x 400 pixels.
It may be a good idea as well to only part publish your article if it appears on your website too. If people want to finish the article they can click the link to read it on your site. This means that you still get your rankings up but your website doesn’t miss out on traffic.
There are a lot of other ways to increase your presence on LinkedIn, use it effectively, and this will change for each individual. These are just a few of the basic changes I made, that enabled me to see improvement.