Brand awareness refers to the level of a consumer consciousness of a company. It is the ability of the customers to recognize a brand and to associate it with a certain company’s product or service. It is a strategic way to increase the amount of recognition of a company through both inbound and outbound marketing.
Importance of Brand Awareness in Marketing
The more the companies, the more the competition. And in this cut-throat competition, it is extremely important to have a specific message a company wants to sell in order to distinguish from the other companies. Now, we all know how influencers and public figures share and promote a particular product of a particular company on all their social media platform.
Brand Marketing is even more crucial during the first few years of a company. Hence, it is easier for consumers to go straight to the company instead of researching other places. It also builds a form of trust between the consumers and the company.
Here are 4 ways to Increase Brand Awareness:
Believe it or not, Linkedin is a great platform to be on if you’re looking out to promote your brand as much as possible. Recently, LinkedIn began letting all users publish posts right to LinkedIn via the publishing tool. If your posts get enough attention, it could appear in the LinkedIn home stream for many users.
As mentioned above, Social Media Influencers with a great count of followers and viewers are exactly what you need and the trend is extremely common. Inviting influencers to promote your brand is a great way to increase brand awareness. They can discuss your brand in their content which will reach a greater audience all at once.
Instagram is as powerful as it gets with millions of users all over the world with easy access to almost anyone. Most influencers prefer promoting brands and products on their Instagram profile whilst uploading their content and stating the experience of it. Instagram also lets you feature in their sponsored ads and is generally widespread.
The nicest key to be a memorable brand is to have an exceptionally good storytelling ability. It leaves an emotional impact on the consumers to which they might deeply connect to.