One of my biggest pet peeves is when I hear professionals say LinkedIn is a waste of time and doesn’t work for business. The only reason LinkedIn doesn’t work for them is that they don’t know How to Rank your LinkedIn Profile. This could not be further from the truth. Not only is LinkedIn one of the fastest growing social networks, but it is also one of the most powerful business networking tools.
I think most of the people who believe LinkedIn is a waste of time simply doesn’t know how to use LinkedIn to maximize business results. I generally see people go wrong on LinkedIn in one of two ways.
1. You create a profile, add your professional experiences and rarely log on:
If you don’t put the time and effort into your LinkedIn profile, people won’t put the time and effort into looking at your profile and the services you can provide.
2. Your profile is your resume:
If you’re using LinkedIn to find a job, this makes complete sense. Despite, if you want to use LinkedIn to create new business, you have to position your expertise perfectly. You need to put relevant information on your profile such as your unique selling proposition, your ultimate claim, your value, your prospect’s challenges, needs and problems and what differentiates you from your competition.
Some ways to increase your LinkedIn profile rankings
As we have seen SEO on a website, Linkedin SEO is very similar to that. When you strategically place words throughout your profile, it assists you to get noticed by the LinkedIn exploration algorithm. Just like website SEO, with the right keywords in place, you can reach the top of the searching ranking, which is accurately where you want to be in order to get located by your target customers.
Add Keywords to Your Name:
Your name field is the first section LinkedIn looks for keywords. It’s necessary to recognize the particular keywords you want to target using LinkedIn. It helps you to rank your profile on Linkedin. For example, one of my clients is a CPA and CPA is one of his LinkedIn keywords. Rather than just stating his name on LinkedIn, we included a keyword after his name.
LinkedIn will permit you to have 40 characters in your last name field. I do not suggest using all 40 characters, as it can make your name look long, complicated and unprofessional. Too many keywords and symbols can also make it harder for people to find you when they search your name.
Enhance Your Professional Profile:
After explaining your name on LinkedIn, most people view your professional title. This is also where LinkedIn looks for keywords. When we discussed using your LinkedIn as your resume? Well, the majority of people use the professional headline to assert their current headline and where they work.
- Instead of practicing the professional headline as a place to list your job, use it as a place to spark people’s consideration and get them to click your profile.
- Identify your target keyword phrases and place them in your headline. For example, one of my keywords on LinkedIn is the Leading Generation.
- By increasing my professional headline, both my search outcomes and profile views have increased.
Write a Compelling Summary:
The next section of your profile to place keywords is in your summary. The key here is to use keywords naturally without overusing them. Carefully combine the keywords into your review just as you would on your website.
Your summary is a great place to discuss your expertise but it’s important to focus on your target client and the benefits they will receive from working with you. Your ideal client is going to be less interested in you and what you have accomplished and more interested in what you can accomplish for them. It’s best to use keywords to balance your credibility with your results in order to increase your search ranking. This will help you to rank your Linkedin profile.
The second most important factor in increasing your LinkedIn ranking is incorporating keywords into your experience section, specifically your job titles. Similar to your professional headline, several people use this segment to list their past titles: Sales Manager, Director of Sales, V.P. of Sales, etc. While it’s important to build your credibility by sharing past experiences, it’s just as important to use keywords to rank well.
See More: Getting High Engagements on LinkedIn Posts.
Max Out Your Skills:
LinkedIn allows you to add up to 50 skills on your profile. It’s important to use this section to include all of your target keywords as skills. Once you enter your skills, reorder them so your keywords are prioritized. For example, my first skill is Social Media Marketing followed by SEO, Email Marketing, Lead Generation and accordingly.
LinkedIn will then ask your network if they want to endorse your skills. The more endorsements you receive, the more it will help your search ranking. This is one of the easiest and most effective ways to increase your search ranking so be sure to take full advantage of the skills section.
Don’t Forget Your Interests:
The last section to add keywords on LinkedIn is your concern section. Many people use this as a place to list hobbies but it’s also a great spot to add keywords. Consider adding a few business keywords to this segment to increase your ranking and views.