• Have you ever felt frustrated when you are searching on LinkedIn but not getting the desired search results?

  • Or your search limit is over because you have run so many searches.

  • Or You might not be aware of how to search for effective results for your target audience?



If you have ever faced any of these problems then you are reading the right piece of content.



What is a Boolean Search?


Boolean search is an advanced way of searching on LinkedIn to improve your search results. It will help you in organising your keywords and secure excellent results. It may sound complicated, but in reality, it’s very easy. In simple terms, boolean search is using specific logic using just 5 key operators to get more specific results on LinkedIn. The 5 elements of syntax are:


  1. OR

  2. AND

  3. NOT

  4. ” ” (quotation marks)

  5. ( ) brackets







  1. OR


OR gives you options in your search. Usage of the OR command (which should be in CAPS) allows you to create possibilities for which only 1 match is important. For example, the following search phrase will give you results that contain one or more of the stated words: CEO OR OWNER 



2. AND


AND is the simplest function to use. Any search that follows an AND operator must appear in the results. For example, “CEO” and “Owner” will give results that include both the CEO and the phrase “Owner”. All search results will include both.



3. NOT


NOT is the command of exclusion. If there are any closely related terms that are totally very different, then the usage of the NOT command is very important. for example “CEO” NOT “Owner”. It would give you results that contain the word CEO but leaving out any that use the OWNER. 


The only limitation of the “NOT” command is it is not recognised by Google, but it works very well on LinkedIn.





4. “” Quotation Mark


Quotation marks are used to capture the full phrase that is to be kept intact, in the precise word order stated. if you don’t use “” on both sides of a phrase will mean that each word is separate, usually with an assumed AND in between each one. 


For example Sales Head could give results that contain ‘sales‘ and ‘head‘, but not necessarily in the same sentence or paragraph. If you are looking for a sales head, then your search results are going to show all the LinkedIn profiles containing the word ‘sales’ and all of the LinkedIn profiles with the word ‘head’. it will show you irrelevant search results and wrong people.


“Sales Head” would give results that only contain the exact phrase “Sales head”. You can apply this to any specific phrase. 



5.( ) Brackets


Using brackets is essential for complex searches, and it can be the application of brackets that causes the most confusion. A word in the brackets is given priority over other words around it. The most common place that brackets are applied by advanced users of Boolean is in the use of OR strings. Perhaps a good example would be a series of job titles where you also need to have a specific keyword on their Linkedin Profile. 



For example (“Human Resource” OR “HR”) 

To combine both commands into onesearch, you can use brackets to tell LinkedIn that these are totally separate conditions. It makes no difference which order the two bracketed sections go; the same results will result either way.






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