How We Generated 120+ B2B Leads For Niche Product — Wastewater Treatment
About The Client
The client provides eco-logical solutions for pollution control and waste management problems to treat wastewater, Malodors, Solid waste, etc.
Industry: Environmental Services
- Being in a very niche business, the client was struggling to generate leads for their services.
- The client wanted to generate leads from the companies looking for water treatment in their production plants.
SALESFORCE MARKETING AUTOMATION STRATEGY — TARGET AUDIENCE
We made a list of different CEPT and STPs and connected with their operational heads. We used Linkedin to connect with the potential customers and decided to connect with the following demography:
- Designation: Chief Executive Officer, Chief Operations Officer, Operation Head, Operations In-charge
- Industry of the Company: Hospitality, Restaurants, CETP, STP, Water Treatment Plant Manufacturers industries.
- Company Size: 10 – 200 Employees
STRATEGY THAT GENERATED LEAD FOR A NICHE BUSINESS
- Made a Targeted List of Potential Customers
As the client is into a very niche business, we had to create a very targeted list of who need the facility of wastewater treatment
- Created Content around the Pain Areas & Challenges
As we knew whom we are targeting, it was easy for us to research and find out their pain, challenges, and problems and also talk about it in content
- Created Generic Content For Broader Audience
To target people at a broader level, we created content around basic problems caused by wastewater & not managing it.
- Allowing Interested People to Reach Out
We portrayed our client as happy and easy-going which made it easy for people to reach out to him and caused — Inbound Lead Generation
RESULTS — LEADS GENERATED
Because of specifically finding and targeting companies in hospitality, Manufacturing, and Industry and talking about the problem/challenges they face because of not having wastewater management and water treatment facilities are affecting their business.
With this reach out strategy and content strategy, we have generated leads from companies like: