Client Details: They are helping Real Estate, Hospitality, Travel & Transport businesses in turning their software/mobile app ideas into reality. People can also hire developers, designers, and QAs from their large pool of verified and trusted professionals
Industry: Information & Technology
Objective: Build Brand & Generate Leads For Their Company
Target Audience: CIOs/CTOs, Delivery/Development manager, Founders/CEOs
What Problems Were They Facing?
1. Not Considered as Domain Expert
They were not able to showcase their work and build their brand
2. Lack of B2B Leads
They were not able to generate enough B2B Leads for their business. It was difficult for them to reach out to the right decision-maker in an organization.
How Did Brand Samosa Help Them?
We built a strategy for their brand understanding their products, offerings & the market. We suggested to them the target audience they should be focusing more on and where they can target them?
2. Connecting with the Right Customers
After the Strategy Creation, we started connecting with the target audience & penetrating into the market we decided. We ran this campaign entirely on LinkedIn.
3. Brand Building
Once they were connected with the right target audience, we started creating high-value industry-specific content for their target audience that helped them build an image of an Expert.
The content was specifically for the target audience and revolve around their problems & needs and also solves those problems.
4. Content Distribution
Creating content was not enough. It is important that it reaches to the right people and make a difference in their life.
We used different techniques to distribute the content to their target audience and reach & attract more potential clients for them.
5. Lead Generation
Connecting with the RIGHT target audience, creating content, distributing the content and attracting more viewers to their profiles & business page helped us generate high-quality B2B Leads for our clients.
Promised Results-Connect/ engage with the Target Audience and Generate Leads from 6th Week onwards
How it will help? When someone comes to the profile they read about the person. Our team strategically builds the profile of our clients so that the profile act as a Lead Generation Machine for their business.
The number of people coming to the profile and engaging with the post we create is directly proportionate to the number of leads generated. The more people come to your profile, The more leads are generated.
Here are the results we delivered:
Generate leads that actually convert into business – faster. Build credibility by targeted & platform-specific content strategy, Reduce your sales cycles by engaging with your target customers, and building relations with the decision-makers.