LinkedIn Helps Employers. The same benefits employees reap from a well-honed professional network can also help employers. The site allows employers to search for potential job candidates or follow companies from which they’ve already hired. It shouldn’t come as a surprise that the LinkedIn algorithm update also features…that’s right; you guessed it, native content and active engagement. However, the LinkedIn algorithm is unique in that it’s the only one that actually has a person involved. If part of a story or another post that you’ve updated is doing really well within your own network, then the LinkedIn employee will look at it, and if it’s quality content.
Key statistics you might find interesting:
- 45% of LinkedIn users are upper management (Directors, Managing Directors etc)
- 57% of LinkedIn use is on mobile
- 2 million posts, articles, and videos are published on LinkedIn every day
- Posts with images get twice as many comments
- Video posts are 5 times more likely to get comments
- 80% of B2B social media leads are generated from LinkedIn
See More: What is Branding?
How the LinkedIn algorithm works?
The main LinkedIn feed is based on an algorithm, not on recency. Much like its less formal counterparts Facebook and Instagram, the LinkedIn algorithm prioritizes content you’re most likely to find relevant and engage with over the most recent content.
But did you consider new updates from LinkedIn Algorithm 2019 ? As a marketing professional you need to stay abreast of the latest news to make your B2B strategy a success!
1. LinkedIn Algorithm, Mystery!!
Why do you see posts from certain people or businesses in your feed and others never appear? And why your articles on LinkedIn Publishing less seen in recent months? Nobody has the exact answer, the algorithm remains a mystery to most experts and it changes constant.
However we have noticed several important points that you must take into account to succeed despite the algorithm:
Share quality content that
matches the expectations of your network.
LinkedIn wants to keep its visitors on the platform, so posts with external links are penalized.
posts that achieve the most engagement in the hour after posting are ranked highest and have a better impression rate. To succeed in having more commitment you can for example mention with the help of @, people in your network who have a link with your post and / or vary the hours of publications to test the impact.
The best advice is that you have to pay attention to the quality of your content, posts that mention only text are prominent on LinkedIn!
Also remember to use storytelling to do, with anecdotes, stories of life, lessons of entrepreneurs, and starting with a question for example. And all this without links and without images!
2. The future is native video
You on Social Media, you have noticed, the video is the future. While all social networks had integrated native video, it was only in August 2017 that LinkedIn decided to follow suit. Native means that the video is loaded and played within the platform itself. You no longer need to go to another site such as YouTube. For LinkedIn, it’s a great way to keep visitors on the platform. And for you, a great opportunity to share your knowledge, to make known your point of view and your personality, and to stand out from the competition. Who more credible and better placed than your employees to talk about your products and services?
Show that you have the knowledge to help your potential customers For recruiting companies, the video should also play a prominent role in the employer brand strategy. Let your employees tell the story of your business, such as a typical workday. It’s a way to say more than just an ad and gives a more human side to your business. Native video for Linkedin Business pages
Now that the deployment of native video for personal profiles has been widely deployed, it is expected that LinkedIn will deploy native video for the company’s pages in the coming time. Native video for business pages LinkedIn Some tests have already taken place on some business pages and the deployment of these features always takes place in batches, of course, the “biggest” companies are the first to benefit. The post-deployment stage is quite random. And you can not know exactly when you will be able to benefit from this feature.
3. “Skills” and “the magnet” of LinkedIn
A new feature that will be deployed in LinkedIn and that will bring major changes and opportunities is “the magnet”. From your mobile, when you write a post, you can target some subscribers with this function. For example, you want to reach only people with “marketing”, “communication” and “sales” skills Because you want to have their opinion on a particular topic, or simply reach this target in priority. Your post will then appear in the stream of people on your network who added these skills to their profile. On LinkedIn, everyone has the opportunity to add 50 skills.
4. Carousel Ads on Linkedin
In 2019 LinkedIn will offer the opportunity to transform carousel advertisements, as is already possible with Facebook and Instagram advertising . A great way to promote a full range of products and make visually more attractive ads.
Carousel Ads on Linkedin
Focus on visuals and make good combinations of products or services for this type of advertising.
5. Notifications from your network
LinkedIn has launched in 2017 the ability to enable or disable notifications on your network. For example, you can now choose to disable specific notifications, such as birthdays. If you have an active and wide network, this can be very useful. You can change notifications by going to “preferences and privacy” – “communication” and “notification on LinkedIn”
6. Continuing integration with Microsoft
A year ago, Microsoft acquired LinkedIn .We can imagine that Microsoft will be able to make links between its programs and all data from LinkedIn. The first steps of this integration become progressively visible.
Take for example the resume assistant, where you get help in Word when you do it. Of course, by the data that can be found in LinkedIn.
See More: 2 Categories of Employees using LinkedIn.
LinkedIn Algorithm Updates – 2019
Presently spotted by few LinkedIn members and as a part of LinkedIn 2019 updates, it is now bringing a new change in its User Interface by introducing Reactions, emoji-styled reaction icons similar to that of Facebook, adding a popular way to express what they feel in a more interesting and social way and at the same time, boosting its engagements. It confirmed the news related to its LinkedIn 2019 updates through its Blog post and announced rolling out of these reaction icons globally in the coming months for both, website and mobile app.
As a part of LinkedIn 2019 updates, it has added five emoji icons or simply Reactions namely:-· Like, Celebrate, Love, Insightful, Curious.
These reactions are as simple as their name suggests and are based on global research conducted by LinkedIn team members. The basic emotions can be captured under these reaction heads. For example, if you feel that a post contains some information which you have found to be helping in terms of knowledge, then you can now mark that post as Insightful with just a click below that post.
As a part of LinkedIn 2019 updates, it states on their blog that they took a thoughtful approach to design and UI changes and these reactions are thus centered around understanding the needs. The selected ones would be most useful keeping in mind the type of conversation people conduct on LinkedIn. The process of selecting these reaction feature revolves around what people are already talking about and to understand what feedback or reaction they wanted to express and what they want to receive — for example, LinkedIn analyzed the top one or two word comments being frequently used and to ascertain what kind of posts are getting the most number of shares. LinkedIn also researched it globally including their members to get feedback on the specific reactions to ascertain and ensure their comprehension and helpful nature and after that only they have planned to roll it out for all of its users.