About Our Client:
Our main strategy for building their brand was to increase engagements and profile views on their social media profile. LinkedIn was one of the best social media platforms for their businesses to find their target audience (CEOs, CHROs, Directors, VP).
The strategy we used for creating a campaign and raising engagements:
Using the strategy, We Generated 40+ Organic B2B Leads & Got 10,000+ to 1,00,000+ views (That too in just 6 weeks!)
Title: “Who Changed The Diaper”
No. of content created: 8
Objective: Invoking dialogue and conversation around men sharing the household responsibilities.
Awareness and conversation about supporting women to stand up for themselves and don’t feel guilty.
Duration: 7 Days
Social Media Platform: LinkedIn
Results we achieved on the Campaign
Total number of impressions: 4,50,000+
Total number of Reach: 3,48,000+ views
No. of Reactions: 3260+
No. of Comments: 730+
No. of Leads organic leads generated: 40+ leads in just 6 weeks!
Through aggressive content marketing and distribution of campaigns, we were able to increase client’s personal and company profile views leading to brand building.
We strategically made their content for the campaign interesting so that more and more viewers shared their thoughts and opinions and increased engagement. Moreover, we made the LinkedIn algorithm to favour our client’s post so that it reaches a targeted audience.
This not only helped in building a great brand image but also increased the number of organic leads.
The number of people coming to the profile and engaging with the post we create is directly proportional to the number of leads generated.
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